{Pricing Structure} A Little Survey & A Giveaway

April 09, 2015  •  16 Comments

Spring is here... finally!  And that always brings a time of clean out and simplification for me.  It usually starts in my closet and then moves to the kids closets (never my husband's closet though), and then turns to an entire purge and restructure of my house to make things feel streamlined and less chaotic.  With two young kids that feeling doesn't always last long, but I'll savor the moment.  

This year the desire to simplify is spilling over into my photography business, specifically for my pricing and package structures.  The hard part is I don't purchase my own packages so I don't really know if how they are structured works best.  So I'd like to ask for some input from all of you... what pricing and package structure do you prefer?  Do you want all the digital negatives to print on your own? Do you want prints or albums or canvases?  Do you want a little of both? There are so many ways to structure pricing, there really isn't a right or wrong way.  And no one way is going to please everyone.  But I've never really asked this question.  So - for your help in giving me some feedback by way of the comments below - I will randomly pick one commenter to win a complimentary standard session with me.  (That's a $75 value - just for leaving your thoughts below!! How easy is that?)

I've narrowed things down to these three structures:

  • All Inclusive Packages - this includes the time of the photographer, editing of the images and digital files of the final images.  This is usually a higher price because it is all inclusive and you get all the files for your use.
  • One Price with Print Credit - this includes the time of the photographer, editing of the images and then a credit value to order prints, specialty items or digital files of the final images.  This is also often a higher price, but you get a large portion (60% or so) back to purchase your images in whatever format you choose.  
  • Separate Session Fees & Packages - this includes the time of the photographer and editing of the images covered in your session fee.  All digital files or prints or specialty items are ordered via packages or al a carte.  This is usually a lower initial investment as you just have the session fee cost and no obligation to purchase anything beyond that; but often ends at a similar price point when you finalize your order.

I'd love to hear your feedback on these options and what you look for in pricing and package options when selecting a photographer.  And remember... just for sharing your thoughts, you could win a free session from me!  I will leave the comments open until Wednesday April 15th (in honor of tax day...  because who really loves April 15th? Let's make something nice happen that day.) I will then post the winner and details on how to schedule your free session.  ** session will take place in Pittsburgh area, must be local or able to get to Pittsburgh for the session **

Thank you in advance for your feedback!  

And just to leave you with something springy... blue skies and flower buds are on their way!


Comments

Whitney Lyn(non-registered)
I like separate package/fees and also the all inclusive. I like the rights to my files to print how and when I choose. I sometimes tend to shy away from the all inclusive though after a few bad experiences of not being happy with the sessions. But I can never buy just one or two poses so either way I probably wind up spending the same amount or more than the all inclusive in a good session. Not sure that was much help. ;)
Heather tullis(non-registered)
All inclusive packages are the best in my opinion. Some people order prints through different sites, using groupon or other deals. All inclusive packages allow people to print whichever photos they wish at the best price that they can find. It also allows for easy sharing on social media. Another option would be to have a couple less expensive packages that still give rights to photos, but maybe only a set amount...for instance $x includes your sitting fee, editing & rights to 10 photos. $y gets you the sitting fee, edits & rights to only 5 photos. You could also add a variable of how long each session is (30 min, 1 hour, 2 hours). Just a few ideas based on my experience & other photographers who I have seen advertise.
Kelly G(non-registered)
I say all inclusive is my top choice. I like to be able to print them on my own and knowing all my precious
Memories are all on the disc so when I am done printing my pictures I can lock it away in my fire box. Takes up less space!
Keeley(non-registered)
I like the separate fees and packages when I get professional pictures taken. Maybe this is a result of getting portraits
done at Target, but I've found that I usually only end up with a couple really good shots. This way I can buy what I want
at a lower price and not feel obligated to purchase everything. I do also like the idea of an all inclusive package where I
can print what I want on my own.
Kayla(non-registered)
I love the idea of the all inclusive package since you get the rights to all the files & aren't obligated to preset packages.
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